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May 21, 2025

Why the R34 GT-R Wasn’t a Commercial Success: A Closer Look

Why the R34 GT-R Wasn’t a Commercial Success: The Story Behind the Legend

The Nissan Skyline GT-R R34 is one of the most beloved Japanese sports cars of all time. Yet, despite its legendary status today, the R34 GT-R was not a commercial success during its production run from 1999 to 2002. So what went wrong?

🇯🇵 1. Japan’s Lost Decade and the Asset Bubble Hangover

By the late 1990s, Japan was still recovering from the collapse of its 1980s economic bubble. The domestic market was shrinking, wages were stagnant, and consumer confidence was low. The R34, though highly engineered, was released into a market with little appetite for expensive performance cars.

💴 2. The Strong Yen and Export Limits

The R34 was never officially exported to the U.S. due to cost and compliance issues. A strong Japanese yen also made it less competitive globally. The car’s ¥5,000,000+ price tag limited buyers to Japan and a few RHD markets.

📉 3. Limited Sales Numbers and High Complexity

Only 11,578 R34 GT-Rs were produced. With complex tech like ATTESA Pro AWD and the MFD, it was costly to manufacture and maintain. For a company on the brink of collapse, it wasn’t sustainable.

🛠️ 4. Ghosn’s Restructuring at Nissan

In 1999, Carlos Ghosn stepped in to rescue Nissan from collapse. Under his leadership, non-core projects were cut. The R34, expensive and low-volume, was discontinued in 2002 as part of the survival plan.

🎮 5. Video Games & Fast & Furious Saved the Icon



Gran Turismo 2 introduced the R34 GT-R to gamers worldwide.

The R34 found new life in Gran Turismo, Need for Speed, and especially in 2 Fast 2 Furious (2003) when Paul Walker’s Brian O’Conner drove a silver-blue R34—sourced and legalized by MotoRex and championed by Craig Lieberman.



“Gran Turismo put the R34 in our hands. Fast & Furious put it in our hearts.”

🏎️ 6. R35 GT-R: The Global Reboot

In 2007, Nissan rebooted the GT-R as the R35—a standalone, LHD-friendly, emissions-compliant global product. It became a worldwide hit and proved that the GT-R formula could be commercially viable with the right strategy.

🔚 7. R34’s Legacy: A Legend Born Too Soon

Today, the R34 GT-R is a six-figure collectible. Its blend of technology, design, and mythos has secured its place in automotive history—too advanced and too expensive for its time, but cherished by enthusiasts everywhere.

Want to own one? Browse our R34 GT-R inventory here or explore more R34 content.


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May 20, 2025

Skyline GT-R Projects, Shop Expansions, and Other Weird Things We’re Working On in 2025


There are only so many hours in the day—and too many GT-R-related projects going at once. Some are simple mods, some are massive undertakings. Others are just ideas or tech experiments that might evolve into something real (or might not). Here’s a look at what’s in the works, what’s almost finished, and what’s still halfway bolted together.

🚗 R34 GT-R Inventory

🚗 Current Nissan Skyline Inventory

This grid shows all imported Nissan Skyline models — sorted by year so R34 GT-Rs (1999–2002) appear first.


Project Highlights




What ChatGPT things Greg's car looks like. 

Greg’s S15 (Spec-R Aero)

This car has been a struggle—but we’re finally seeing the light at the end of the tunnel. It’s been part emissions project, part gremlin, and part “why did we start this again?” But when it’s done, it’ll be a solid Nissan Challenge car.

Ernie. Not Ernie's car. that is Jun II

Ernie’s R32 GT-R

Ernie’s car is getting serious track time. It’s more of a street car than Brian’s, but shares some critical hardware with some other cars—including the OS88 sequential. It’s helping us stress test driveline setups, tire compounds, and long session cooling under real-world abuse. Currently its going to get some catchcan mods, suspension, and tire upgrades. 



Brian’s R32 GT-R

This is still our lead development car for track-focused GT-R tuning. With each event, the car gets faster, and the data keeps teaching us something new—especially on suspension tuning, diff temp management, and aerodynamic tweaks.




Screen in a mirror for a left turn/bumper lip camera


GR6 with its FWD clutch



Experiments & Oddities

  • Left Turn Camera Project (RHD safety idea)
  • Electronic AWD Conversion Concepts (FX transfer + R35 solenoid control)
  • Hybrid Assist (BAS-style integration)
  • Fan and Radiator Testing
  • Consult I Data Projects (monitoring, sensor output, closed-loop logic)
  • Plus a few more things...

Toprank LGB

Toprank LGB – Production and Service Facility

Toprank LGB is our in-house production and service facility in Long Beach. It’s where a lot of our real-world work happens—wiring, prep, installs, and experimental testing. We also have access to a Dynapack dyno, as well as engine and transmission building services, which lets us develop, tune, and validate projects in-house. Whether it’s track prep or R34 NATS programming, this is where it all comes together.

KH2, KH2, and used to be KH2, now its Ernie Green

TCS Japan & Global Programs

TCS in Japan


TCS Japan

Toprank Certified Sales Japan supports our inspection, sourcing, and fulfillment operations straight from Japan. It’s a major part of how we ensure consistent quality across all export-bound GT-Rs. You are welcome to visit, and check out our inventory when you visit Japan. 


TCS in Japan

TOPRANK Classic Specialities

243-7 Bansho,
Noda-shi, Chiba,
278-0041, Japan

TEL:04-7168-0924

FAX:04-7168-0925

Global Tuning Program (GTP)

https://toprankglobal.jp/global_tuning_program/

GTP connects global owners with quality tuning parts and matched builds directly from our Japan operation. More than just a catalog, it’s a parts+advice ecosystem.

Built by Legends R34 GT-R
Built by Legends R34 GT-R

Built By Legends

https://www.importavehicle.com/built-by-legends

We continue to support Built By Legends with logistics, sourcing, and vehicle support. Legacy builds for legacy platforms—this one speaks for itself.


R34 GT-R and Valet/spare keys

R34 Key Programming and NATS Integration

R34 GT-R Key & NATS Blog

We can program R34 GT-R keys for vehicles still using the factory OEM ECU and NATS (Nissan Anti-Theft System). This service is available to our customers, but if you're stuck and need help, feel free to reach out.


Its got Sony guts

R34 MFD Projects

We’ve been working on multiple ideas around the R34 Multi-Function Display (MFD). These include original unit repairs and upgraded replacements that maintain the factory look while improving reliability and adding sensor support. One prototype keeps the stock shell but adds new graphics and consult inputs—another is a full digital display in a plug-and-play form.


Technical Data & Testing


BAS Hybrid Dyno Charts

We’ve been looking at Belt Alternator Starter (BAS) units, checking out the torque-fill and regen potential. Low-end torque increases could be measurable, though modest—but the packaging potential and simplicity make it worth exploring for some use cases.

NVCS Charts

Testing NVCS timing activation points showed improvements in boost threshold and midrange drivability. Slight cam timing changes make more difference than you'd expect when dialed for real-world driving.

New Coil Testing

We’ve been testing a number of R35-style and aftermarket coil packs. Some show better performance at high RPM under load, especially with proper dwell control and heat management.





Reverse Cooling Development

We’re experimenting with reverse-flow cooling on the RB platform. Head-first flow provides better temperature consistency under boost and reduces localized knock risk. Early testing includes plumbing mockups and simulation.


GTRUSA & GT-R Assistant

GTRUSA.com

The new GTRUSA site is being rebuilt on WordPress for better SEO, organization, and blog integration. It will serve as a central hub for parts guides, import data, and general GT-R knowledge.

GT-R Assistant

We’re prototyping a GT-R-specific AI assistant that can answer common questions, surface specs, and cross-reference blog posts, tech data, and part numbers. Early access tools are being tested now.


Aero, Comfort, and Modernization



Aero Work

We’re testing real aero pieces on track: splitters, diffusers, and fender vents. Data from temps, tire wear, and GPS overlays is helping us shape better-functioning packages.

Swapping the A052R for the Hoosier R7's on Ernies R32 GT-R

Smart Mirror System

For R32–R34, we’re working on a digital mirror retrofit that includes a backup cam, blind spot view, dashcam functionality, and possible telemetry overlays—OEM feel, modern function.

Interior Comfort Mods

  • Heated/cooled seat retrofits
  • Better sound insulation
  • Updated lighting
  • Plug-in power upgrades and discreet modern touches

Blog Plans

There are over 50 draft blog posts in progress, covering everything from subframe swaps to obscure tech hacks. Stay tuned for more posts—and maybe some weird stuff we haven’t even thought of yet.


Seen something here you want more info on? DM us @GTRUSABlog or visit www.gtrusa.com.




Buy USA Legal R32, R33, and R34 Skylines at Toprank Importers!
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Nissan Skyline Parts and Toys


May 19, 2025

GTSt vs GT-R : What is the Difference Between Skyline Models

What is the difference between Nissan Skyline Models?


The question you were afraid to ask, and I don't think I have ever actually answered in a post.

GTS-t vs GT-R: What is the Difference Between Nissan Skyline Models?

The Nissan Skyline is one of Japan’s most iconic performance car lineages, but within the R32, R33, and R34 generations, there’s often confusion between the GTS-t (or later 25GT Turbo) and the more revered GT-R models. Here’s a breakdown of the major differences that matter to enthusiasts, collectors, and tuners alike.

🎯 Focus: R32, R33, R34 Generations

This comparison focuses exclusively on R32 (1989–1994), R33 (1995–1998), and R34 (1999–2002) models — the generations that defined the modern Skyline legacy. Earlier Skylines and other trim variations are not covered in this breakdown.

🧩 Platform & Chassis

  • R32 GTS-t (1989–1993): Based on the RWD Nissan HCR32 chassis. Single turbo RB20DET engine. Lighter than the GT-R.

  • R32 GT-R: Based on the BNR32 chassis. AWD with ATTESA E-TS and powered by the twin-turbo RB26DETT. Wider track, aluminum fenders, upgraded brakes, and multi-link suspension.

  • R33 GTS25t (1993–1998): Rear-wheel-drive with the RB25DET engine. Still sporty, but not in GT-R territory.

  • R33 GT-R: BNR33 chassis, ATTESA E-TS Pro with active LSD in the V·Spec variant. Wider body, better weight balance, and active aero systems.

  • R34 25GT Turbo (1998–2002): The RWD RB25DET Neo-powered coupe, often mistaken as a GT-R due to visual similarities.

  • R34 GT-R: BNR34 chassis, RB26DETT, ATTESA E-TS Pro, Brembo brakes, multi-function display (MFD), and unique aero parts

🔧 Engine & Drivetrain

ModelEngineDrivetrainPower
GTS-t (R32)RB20DETRWD~212 hp
GT-R (R32)RB26DETTAWD~276 hp
GTS25t (R33)RB25DETRWD~247 hp
GT-R (R33)RB26DETTAWD~276 hp
25GT Turbo (R34)RB25DET NeoRWD~276 hp
GT-R (R34)RB26DETTAWD~276 hp 

Note: All GT-R models used the stronger 5-speed or Getrag 6-speed transmissions, while GTS-t and 25GT variants used 5-speed manuals or autos.


🔍 Key Differences

  • AWD vs RWD: GT-Rs have Nissan’s ATTESA all-wheel-drive, critical for traction and high-speed stability.

  • Body and Aero: GT-Rs feature wider body panels, front diffusers(R34), rear diffusers (R34), and enhanced cooling.

  • Brakes: GT-Rs came with larger brakes (often Brembo), while GTS models used more basic setups.

  • Interiors: GT-R interiors have unique steering wheels, seats, and in the R34, a multi-function display showing engine vitals.

⚖️ Weight and Balance

  • GT-R models are heavier due to AWD systems, but feature better balance and structural reinforcements.

  • R33 GT-R in particular focused on improved weight distribution over the R32.

🔧 Tuning Potential

  • RB26DETT is overbuilt and responds well to boost, supporting over 500 hp with the right mods.

  • RB25DET engines are strong, especially the NEO version, but lack the same level of aftermarket support and durability as the RB26 under extreme use.


Summary:

If you want the iconic, track-ready AWD monster, the GT-R is the clear choice. If you’re looking for a lighter, more affordable Skyline with plenty of potential, the GTS-t or 25GT Turbo can offer real fun—but they’re not the same under the skin.

For more detailed posts on engine swaps, turbo upgrades, and legal import options, visit Importavehicle.com or follow along at GTRUSAblog.com.



Buy USA Legal R32 and R33 Skylines at Importavehicle.com!
Buy-R.com for Nissan Skyline GT-R and GT-R parts.



















May 16, 2025

What EO 14289 Means for Auto and GT-R Parts Imports – 2025 Update

What EO 14289 Means for Auto and GT-R Parts Imports – 2025 Update



May 2025

If you import, restore, modify, or just obsess over cars like I do—especially GT-Rs—this new Executive Order (EO 14289) from the White House just reshuffled the deck on how tariffs apply to vehicles and parts.

🔧 What’s Happening?

EO 14289 puts a priority order (stacking rule) on which tariffs apply when a single part or car could fall under more than one trade measure. That means if a part is hit by multiple tariffs—say, Section 232 (steel/aluminum), or IEEPA (border-related)—only one of them sticks. This helps prevent "double dipping" and can lower your cost at entry.

🛠 Tariff Priority Explained (Car Guy Version)

  1. First: If it's subject to the 232 Auto/Auto Parts Tariff – that's it. Nothing else stacks. This applies to non-USMCA parts and vehicles.
  2. Second: If not, then check for IEEPA Canada or Mexico tariffs (border-related duties).
  3. Third: If still not tagged, then 232 Steel or Aluminum duties apply—especially for raw materials and fabricated parts.

📦 What This Means for GT-R Parts

  • Imported control arms, turbos, wheels, or even body panels made of aluminum/steel? Watch for 232 duties unless exempt.
  • Imported complete cars not qualifying under USMCA? You’re looking at full 232 Auto/Auto Parts tariffs.
  • Buying from Japan? Usually not affected by Canada/Mexico IEEPA, but you must check materials of origin and exemptions.

💰 Can You Get a Refund?

Yes—retroactively. If you overpaid because duties were stacked, and the new EO means only one should’ve applied, you can file for a refund starting May 16, 2025. Either do a post-summary correction or a protest (if already liquidated).

🚗 Why It Matters

Whether you're running a shop, building your dream car, or importing GT-Rs under Show or Display—this affects the bottom line. Tariff errors can be thousands per container or per vehicle. Knowing how EO 14289 structures those duties can save real money.

As always, we’re watching the rules and will update you as new enforcement guidance rolls out. Keep your paperwork clean, understand your sourcing, and lean on the trade codes that work in your favor.

— Sean


➡️ Import a Vehicle the Right Way – Learn More
📘 GT-R USA Blog – Start Here




Buy USA Legal R32, R33, and R34 Skylines at Toprank Importers!
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Nissan Skyline Parts and Toys

May 12, 2025

Hiroshi Tamura, known globally as “Mr. GT-R”, joins Toprank as the official Global Brand Ambassador



TOPRANK Corporation is pleased to welcome Mr. Hiroshi Tamura, former GT-R and Fairlady Z Chief Product Specialist and Brand Ambassador of Nissan Motor Co.

On April 25, 2025, Mr. Tamura visited TCS (TOPRANK CLASSIC SPECIALITIES) and gave us a message for his appointment as an ambassador. Please watch the video.


❏ Our Vision Passing on the universal appeal of neo-classic cars to the world and to future generations Passion for continuing the legacy of Japanese cars on the worldwide stage

❏ For more information, click here. https://toprankglobal.jp/news/671/?ut... ------------------------------------------------------------------- このたび株式会社トップランクでは、日産自動車株式会社のブランド・アンバサダーで、前GT-R及びフェアレディZ 統括責任者である田村宏志氏を、ブランドアンバサダーとしてお迎えすることとなりました。

2025年4月25日には田村氏がTCS(TOPRANK CLASSIC SPECIALITIES)を訪問、アンバサダー就任に向けてのメッセージをいただきました。ぜひ動画をご覧ください。 ❏ 私たちのビジョン ネオクラシックカーの普遍的魅力を、世界へ、後世へ Passion for continuing the legacy of Japanese cars on the worldwide stage ❏ 詳しくはこちら https://toprankglobal.jp/news/670/?ut... ------------------------------------------------------------------- Toprank Global is your one-stop shop for finding and importing your dream car from Japan, anywhere in the world! We handle everything from sourcing your perfect vehicle to navigating the shipping and import process.

Here's how Toprank Global can make your dream a reality: •Vast Selection: Find your ideal car from our curated stock, or through a personalized request. •Military stationed in Japan? We can deliver a car with Y plates and JCI , ready to drive on Japanese roads. •Financing & Appraisal Support: Considering loans from Navy Federal or Penfed? We can assist with vehicle appraisals. •Not-yet-importable cars? We offer secure storage in Japan for vehicles under 25 years old. •Global Shipping: Live in a country with no 25-year import restrictions? We can ship your car directly to you.

Worried about the import process? Don't be! Toprank Global handles everything, from inspection and purchase to cleaning, shipping, customs clearance, and more. Ready to get started? •Browse our stock: https://toprankglobal.jp/ •Search Japanese auctions: https://toprankglobal.jp/ •Make a personalized request: https://toprankglobal.jp/request/ •Contact us: trade@toprank.jp

Follow us on social media: •Instagram:   / toprank_global   •Facebook:   / topranktrading   Let Toprank Global be your guide to owning a piece of Japanese automotive history!

Buy USA Legal R32, R33, and R34 Skylines at Toprank Importers!
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