Buy USA Legal R32 and R34 Skylines at Importavehicle.com!

Thursday, August 30, 2007

MODERN MUSCLECARS AND LIFESTYLE: INDUSTRY INSIGHTS INTO THE NEW SPORT-COMPACT SEGMENT

MODERN MUSCLECARS AND LIFESTYLE: INDUSTRY INSIGHTS INTO THE NEW SPORT-COMPACT SEGMENT

How has the sport-compact industry changed over the year? To help answer this question, SEMA turned to its Sport-Compact Council (SCC). The following is a short excerpt from the 2006 SEMA Compact Performance Market Report, which posts the results to this question.


Interesting , in a survey Skyline shows up on there at about 70% of people said it fits into the Sport Compact segment...

In April of 2006, Formula Drift hosted the first round of its series in Long Beach, California. We surveyed some of the attendees for their view of this topic. When asked which of the following would be included in this scene, they submitted answers supporting the notion that consumers associate the market moving upstream to more expensive cars with high-performance characteristics.

1 comment:

Merritt said...

What amazes me is that the Mini received below 40%. If there is anything that defines sport compact it is the Mini. It is tiny and its whole marketing campaign was about its sporty performance. *Sigh*

Blog Archive